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You’ve had some Education. Maybe you have some Experience. But now you’re looking for Excellence in your image business. You’ve come to the right place: The Source for Image Professionals. Welcome to AICI Success Coaching – your Source for an experienced coach to guide you to success.
We have built a team of highly-qualified coaches dedicated to helping members (and non-members) take their business to the next level. AICI Success Coaches’ expertise and commitment to the image industry make them leaders as well as coaches.
The Success Coaching program is a year-round service that allows coaches and clients (“coachees”) the time to build a productive relationship. AICI Success Coaching may be conducted through conference calls, in-person meetings, or at AICI's annual conference. It is up to the coach and client to determine and agree on the best approach.
Once you’ve decided on the right coach for you, please review the Terms of Agreement and register online to begin the coaching process.
Still have questions? See AICI Success Coaching FAQs, below.
AICI Success Coaches
You may ask questions of any of the coaches to determine whether they would be a good fit for you. When you’ve made your choice, please review the Terms of Agreement and register online to begin the coaching process. You do not pay the AICI Success Coach directly; payments are handled by AICI.
AICI Success Coaches
Cheri Bertelsen, AICI CIP, CDI
 Coaching Topics: Getting started in the image business & clarification in designing your image business; Tapping into your passions as an image consultant; Designing workshops and presentations; Business tools to promote your business, especially for those new to the business.
Cheri Bertelsen combines her skills as an image consultant and life coach to provide her clients with the “complete package”. As a coach, she helps her clients discover their strengths, desires and goals. Cheri has trained with both the Coaches Training Institute and the Career Coach Academy.
T: (559) 260-8161 — Fresno, California, USA
E: cheri@cbcolorandimage.com
Annie Brumbaugh, AICI CIP
Coaching Topics: Personal wardrobe consulting; Building & conducting a wardrobe business
Annie Brumbaugh has been a professional wardrobe consultant in New York City for over 20 years. Her client retention is legendary. Annie is a pioneer in the image industry and a fashion expert, having studied fashion in London and run an atelier in Marrakech, Morocco. You can see her monthly column, “AB Wardrobe Wisdom,” on More.com. Annie believes in the image business and wants to help you become as successful as she is.
T: (212) 505-7720 — New York, New York, USA
E: ABWWorks@aol.com
Karen Brunger, AICI CIP
Coaching Topics: Business organization; Corporate training; Presentation skills; Interpersonal communication; Color analysis; Style; Wardrobe; Etiquette, manners, protocol and civility; Personal development; ‘Energy shifting’; Holistic image consulting
Karen provides coaching on image, communication, business, and personal development. Currently AICI’s international President for 2007–2009, Karen was international VP Education for 1997–2001, a recipient of AICI’s Award of Excellence, and she has been a consultant for 2½ decades. As an image trainer, her systems and products are in 50 countries.
T: (905) 773-6599 — Richmond Hill, Ontario, Canada
E: KarenBrunger@ImageInstitute.com
Carol Davidson, AICI CIP
Coaching Topics: How to start and grow an image consulting business; How to develop long-term relationships with clients; How to structure an initial consultation.
Carol Davidson is considered "The Consultant to Image Consultants." A sought-after wardrobe consultant and respected educator, Carol is an instructor in FIT’s Image Consulting Certificate Program. Carol’s greatest talent is working with individual clients and creating long-term relationships. She takes great pleasure in sharing her knowledge with new consultants.
T: (646) 230-1152 — New York, New York, USA
E: carol@yourstyleworks.com
Louise Elerding, AICI CIP
Coaching Topics: Beginning an image business with color analysis, figure analysis and personal style; Children’s etiquette; Writing books.
Louise Elerding is a personal appearance coach, author and speaker, and has been an image industry trainer since 1983. Coaching topics include: beginning an image business with color analysis, figure analysis and personal style; children’s etiquette; and writing books. As a charter member and former international President of AICI, her understanding of image and this Industry is in-depth.
T: (818) 848-1313 — Burbank, California, USA
E: thecolorstudio@aol.com
Gerina Gaffney, AICI CIP
Coaching Topics: How to create a successful business based on personal passions, strengths, values; How to use the Law of Attraction to build your business; How to create a niche; How to move past the fears and limiting beliefs.
I am a certified life and business coach. I have conducted many workshops for AICI’s Conferences and Chapters that inspire members to create the business of their dreams. I coach individuals and conduct teleclasses for creative entrepreneurs. I am passionate about image consultants being successful in their businesses.
T: (978) 486-8156 — Littleton, Massachusetts, USA
E: gerinagaffney@att.net
Diana Jennings, AICI CIP
Coaching Topics: Personal branding; General business development
Diana helps others uncover what makes them unique through the personal branding process. She’s a Certified Personal Brand Strategist with Reach Communications and trained with London Image Institute, Carla Mathis and Color-Quest. Her programs on personal branding and image target individuals and corporations. Clients include executives, entrepreneurs, universities and Fortune 500.
T: (949) 300-5905 — Irvine, California, USA
E: diana@brandyouimage.com
Joyce Knudsen, PhD, AICI CIM
Coaching Topics: Importance of becoming an Image Consultant; Self-esteem and personal development; Proper behavior for professionalism; Proportion and wardrobe for men and women.
Dr. Joyce Knudsen started The ImageMaker, Inc. in 1985, and has had 25 years devoted to image professionals. Having developed a Home Study Image Program, I am well versed in coaching on all facets of Image. The benefit to the client is my longevity and reputation in the field and my affinity for helping others reach their goals.
T: (615) 309-8168 — Brentwood, Tennessee, USA
E: imagemaker@bellsouth.net
Debra Lindquist, AICI CIP
Coaching Topics: General image training in color, wardrobe, style; Corporate training; Developing private label makeup line.
Debra Lindquist is experienced in most every phase of image consulting. She is the innovator of Color Profiles, the most extensive and versatile color design system available. Debra’s years of operating a profitable image business qualify her to provide excellent information, guidance, and advice.
T: (303) 759-8471 — Denver, Colorado, USA
E: Debra@lindquistassociates.com
Daniela Mastragostino, AICI CIP
Coaching Topics: Make up and skin care; Delivering effective presentations; Wardrobe dress codes for men and women; Individual consultations; Corporate work
Daniela’s vision is to facilitate people in realizing their magnitude and moving them through their confines, empowering people to be and have what they desire! An AICI member for 5 years, she’s won the chapter member of the year award, and is completing her two-year term as the Canadian/Toronto Chapter President.
T: (416) 833-7061 — Toronto, Ontario, Canada
E: daniela@noveimage.com
Zayna Mosam, AICI CIP
Coaching Topics: Personal image development; Business development for new image consultants.
Zayna Mosam specializes in helping new consultants to strategize and grow in the beginning stages of their businesses. She is an AICI Rising Star Award recipient and an experienced consultant, advisor, speaker and media guest. Zayna will guide you in developing your services, marketing materials and positioning in the marketplace.
T: (416) 907-8156 — Toronto, Ontario, Canada
E: zayna@zmimage.com
Diana Olson, MA, AICI CIP
Coaching Topics: Advanced color analysis; Advanced style analysis; Business and social etiquette/entertaining; Communication skills.
As an Image and Etiquette Consultant of over 20 years, I train others how to create a powerful presence through “positive self-discovery.” A celebration of individuality, through validated personality assessments, is the golden thread that weaves through my consultations and training.
T: (626) 584-9761 — Pasadena, California, USA
E: olsonco465@aol.com
Li-Kin Pang, AICI CIP
Coaching Topics: Starting and growing your new image business; Developing and facilitating corporate workshops; Presentation skills, public speaking skills; Personality profiling and interpersonal skills using Myers Briggs Type Indicator (including behavior, communications, and client relationships)
Li-Kin Pang is Founding Director of Potenxia Unlimited, a communications and image consultancy. She has about 25 years of experience in business development, client servicing, leadership, as well as training & development. Her global experience spans 20 countries worldwide, and she works with individuals and corporations to enhance their image through their communications, appearance and interpersonal skills.
T: (65) 6854 9848 — Singapore
E: likin@potenxia.com
Judith Rasband, AICI CIM
Coaching Topics: All areas of Image including the social psychology of image and image communication.
High-energy veteran and CEO of Conselle Institute of Image Management, Judith thrives on success as university and corporate image educator, trainer, market analyst, author, columnist, international speaker, consultant, and more. Featured authority on Oprah and Today, in Glamour and Entrepreneur, she will offer coaching in Technical Knowledge, on the physical, social, psychological, and artistic aspects of image. You become the expert on what works, what doesn’t, and why! It’s serious fun!
T: (801) 224-1207 — Provo, Utah, USA
E: judith@conselle.com
Drew Sisselman
Coaching Topics: Linguistics; ESL English proficiency, pronunciation, grammar and usage.
Drew Sisselman provides applied linguistic coaching in the way of ESL (English as Second Language) teaching for foreign speakers of English. He coaches individuals on pronunciation development as well as grammar and usage acquisition skills. He has been coaching clients in IT, sales, marketing, consulting, law, academia and performing arts since 1994.
T: (404) 484-0712 — Atlanta, Georgia, USA
E: sisselmand@bellsouth.net
Anne Sowden, AICI CIP
Coaching Topics: How to market your image business; Business wardrobe for men and women; Individual consultations; Corporate—workshops, seminars
Anne combines her business and image consulting experience to inspire others to succeed. Whether you need coaching on marketing your business, working with business men and women, or presenting corporate workshops, her enthusiasm, warmth and sense of fun will ensure your business reflects your authenticity in body and soul.
T: (416) 429-8028 — Toronto, Ontario, Canada
E: info@hereslookingatyou.ca
Clare Spiegel, AICI CIP
Coaching Topics: Maximize your income; Wardrobe for women; Individual consultations
Clare Spiegel, America’s Image Coach, approaches her coaching as a businesswoman. Her passion focuses on creating a strong income while helping others. Clare has national experience as a fashion merchant, author, television personality, public speaker, model, personal coach and advisor to Corporate America. In the last year she has added an arm to her dynamic business providing a growing residual income.
T: (352) 245-9350 — Summerfield, Florida, USA
E: Clare@ClareSpiegel.com
Elaine Stoltz, AICI CIM 
Coaching Topics: Setting up a successful one-on-one personal image consulting business; Custom color analysis not using categories for the analysis; Setting up a cosmetic and skincare private label line; Marketing a personal image consulting business to individuals
Elaine Stoltz is a Certified Image Master calling herself “an architect of the body” specializing in nonverbal communication. Using her high visual aptitude and teaching skills, she has excelled in her methodology of consulting with individuals and trains image consultants at the Stoltz Image Institute. Elaine specializes in custom color analysis, body style analysis, wardrobing and personal shopping.
T: (817) 924-8300 — Fort Worth, Texas, USA
E: elaine@elainestoltz.com
Beth Thorp, AICI CIP
Coaching Topics: Corporate workshops and seminars; Diversifying your business to maximize results; Color; Personal shopping.
Beth Thorp is the President of Winning Ways Institute, an image management company in Carlsbad, CA. Beth is a sought-after speaker, media spokesperson, media stylist and author. She is the national fashion expert for Butterfly Life, a Fitness and Weight Loss company where she has written and produced DVDs on her style, color and image programs. She is a corporate trainer who trains employees on her Powerful Impression Seminars, and she’s been featured on many TV and radio programs.
T: (760) 603-0982 — Carlsbad, California, USA
E: beththorp@roadrunner.com
Ferial Youakim, AICI CIP
Coaching Topics: Image training; Color & body analysis; Wardrobe for men/women; Business building--taking your business from passion to profession.
Ferial Youakim is a highly respected image consultant, the President of AICI’s Florida Chapter, and the Founder and Director of AWIS Beauty School of Image Color and Makeup. Ferial has trained image consultants from all around the world, working initially in the Middle East and Australia and today is based at the AWIS corporate office in Florida USA.
T: (954) 328-2732 — Fort Lauderdale, Florida, USA
E: ferial@awisbeauty.com
AICI Success Coaching FAQs
What is AICI Success Coaching?
Coaching services for image consultants to help them grow their businesses.
Who are the AICI Success Coaches?
Coaching is provided by leaders in the image industry who are certified professional (AICI CIP) or master (AICI CIM) members of AICI or certified in a field outside of image consulting.
Do I have to be an AICI member to be coached in this program?
No, the program is also open to non-members who are interested in learning about the image profession and/or starting an image business.
How is the coaching conducted?
Coaching may be conducted through conference calls, in-person meetings, or at AICI's annual conference. It is up to the coach and client to determine and agree on the best approach.
How do I sign up to be coached?
Take a look at the coaches’ bios and their areas of expertise on the AICI website. Contact the coach or coaches that seem to be the best fit for your needs. Interview them before you make your coach selection. Some coaches will offer a complimentary introductory session. Once you’ve decided on the right coach for you, please review the Terms of Agreement and register online to begin the coaching process.
What does it cost?
For members the cost is US$125.00 per hour and for non-members, US$250.00 per hour.
How long will I work with a coach?
This will depend on your needs and preferences and will be determined when you start working with your coach.
General Questions about Coaching
Source: International Coach Federation (www.coachfederation.org)
What Is Coaching?
Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
Professional coaches provide an ongoing partnership designed to help clients produce fulfilling results in their personal and professional lives. Coaches help people improve their performances and enhance the quality of their lives.
Coaches are trained to listen, to observe and to customize their approach to individual client needs. They seek to elicit solutions and strategies from the client; they believe the client is naturally creative and resourceful. The coach's job is to provide support to enhance the skills, resources, and creativity that the client already has.
What are the benefits of coaching?
Fresh perspectives on personal challenges and opportunities, enhanced thinking and decision-making skills, enhanced interpersonal effectiveness, and increased confidence in carrying out their chosen work and life roles.
What should someone look for when selecting a coach?
The most important thing to look for in selecting a coach is someone with whom you feel you can easily relate. Some questions to ask include:
- What is your coaching experience? (number of individuals coached, years of experience, types of situations)
- What is your coaching specialty or client areas you most often work in?
- What specialized skills or experience do you bring to your coaching?
- What is your philosophy about coaching?
- What is your specific process for coaching? (how sessions are conducted, frequency, etc.)
- What are some coaching success stories?
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